The bread market is no longer defined by 'a wall' of supermarket pre-sliced and wrapped loaves, complemented by regional and specialty breads available in craft and high street bakeries. There is a high level of new product activity among manufacturers and own-label producers in premium products, ethnic and specialty breads and healthy eating lines and this activity is driving the market forward.
The morning goods market benefits from a buoyant economy, and this consumer confidence tends to favour greater consumption of value-added bakery snacks. In particular, it is the non-traditional items, including bagels, and higher priced semi-sweet indulgence products like croissants, Danish pastries, and American muffins, which are fuelling growth in the market. New product activity among manufacturers and own-label producers in premium products, ethnic and specialty breads and healthy eating lines and this activity is driving the market forward.
As food processors get more sophisticated and innovative in this category, new and nutritious ingredients become an important part of this development. Let us help you by incorporating our milk proteins in your formulas.
